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MySpace and HP have announced plans to integrate HP printing technology across multiple areas on MySpace, including all photo sections.


The partnership is an effort to improve the MySpace experience and allow users to print the photo sections, personal profile, blog entries, comments and messages from their profiles and share them offline.


“Sharing and storing photos online is integral to the social networking experience and one of the most popular activities on MySpace,” said DeWolfe.


“The MySpace platform is home to approximately 4 billion images and our users, from teens to grandparents, will now have an easier way to share their digital assets. We’re excited to partner with HP, a leader in printing, to provide users with new tools to print their photos directly from MySpace and share their memories offline as well.”


The initial partnership will include an HP-branded print button that allows MySpace users to preview and print photos form their MySpace profiles. In the future the companies said they will provide the ability to create and print personalized merchandise with photos from MySpace.


“By bringing the power of print to MySpace users, we intend to unlock content from user profiles, friends’ comments, and photos that were previously only viewable online,” said Joshi.


“Ultimately, HP intends to enable MySpace users to experience their content and tell their stories in a whole new way.”


The MySpace and HP integration will launch in the United States, Austalia, Western Europe and Canada in November.

Ad- supported social networks will make up most of the revenues in the mobile user-generated content (UGC) space by 2013, according to a new report from Juniper Research.


The report says that the total value of the UGC market, consisting of social networking, dating and personal content delivery (PCD) services will increase from $1.1 billion in 2008 to more than $7.3 billion in 2013, with social networking surpassing dating to become the largest revenue generating segment by 2009.


Advertising will become increasingly important, as it will account for nearly one -third of total revenues in the UGC space by the end of the forecast period, and more than half of mobile social networking revenues.


“It’s clear that we have seen an industry wide shift regarding the implementation of business models in this area,” said Dr. Windsor Holden, author of the report.


“Whereas initially there was a perception that users would pay a small mobility premium to access social networks on their handsets, it rapidly became clear that to achieve truly mass adoption, it would be necessary to offer free membership and then to augment that with advertising and the sale of premium content.”


While the iPhone has significantly increased public awareness of mobile content services, there is room for improvement when it comes to the marketing of such services within the industry as a whole. The report also said that operators need to cut data costs outside of bundles to drive casual use of social networking and data services.


The number of active users of mobile social networking sites is on track to increase from 54 million in 2008 to nearly 730 million in 2013.


The Far East & China region will be most popular in terms of mobile user number for mobile social networking and PCD throughout the forecast period, but the Indian Sub Continent will become the largest region for mobile dating services by 2010.

Google has launched a Web site that explains in detail the terms of its advertising deal with Yahoo.


The site is filled with information surrounding the advertising relationship between Google and Yahoo. It is organized into five categories, which includes subcategories on specific aspects of the partnership.


Under the “Facts about the deal” Google has a link to its voluntary delay for regulators and a link about its agreement to provide ad technology to Yahoo.


There is a section titled “What people are saying” with the subjects such as advertisers, publishers and ad agencies, Microsoft’s criticism of the deal, and why the deal should not be feared.


In the section “What the deal means for advertisers” Google addresses what it means for advertisers, the impact on ad prices and how auctions set ad prices.


Under “Why the deal is good for competition” the company explains the impact on competition along with two videos of testimony before congress and Senate testimony on the deal in a pdf file.


The information on the site is comprehensive and should be able to answer any questions someone may have about the Google/Yahoo ad deal.

Search Engine Strategies, marketing conference and expo, celebrates it 10th year in the Windy City later this year.


Returning to Chicago on December 8-11, 2008, at the Chicago Hilton, SES Chicago will feature an interesting lineup of sessions and new content. A “recession special” of $600 off is in place for all those who register by September 26,2008.


This year’s conference will cover topics such as search around the world, search advertising, universal and blended search, viral campaigns, social media optimization, geo-targeting and other search tips.


Organized and hosted by search expert Kevin Ryan, SES Chicago offers the most current information that marketers can use to begin growing their business through search.


“Whether you’re looking to get organic traffic, explore the best free and paid placements, calculate the ROI of your search efforts, or be the first to hear about what’s coming next in the ever-changing world of search, SES Chicago is the place to be,” said Kevin Ryan, Vice President of Global Content for Search Engine Strategies, an Incisive Media property.


“This year’s conference will be no exception, with an impressive array of renowned speakers and a stimulating educational environment.”

Google has recently introduced its Suggest feature onto its main homepage. Google says the feature is designed to make searching faster and easier for users.


On the Official Google Blog it says,” Whether you are typing into the search box on Google Toolbar or Google.com, or the Omnibox in Google Chrome, Google Suggest guesses what you’re typing and offers suggestions in real time. So for example, if you type ‘bass,’ Google Suggest might offer a list of refinements that include ‘bass fishing’ or “bass guitar.”


Google says its Suggest feature needs to know what a user types in order to provide recommendations and the partial queries are sent to Google. The company says that for 98 percent of queries it does not log any data. The other 2 percent is selected randomly and data like IP addresses are logged to monitor and improve service.


Addressing privacy concerns Google says,”Given the concerns that have been raised about Google storing this information — and its limited potential use — we decided that we will anonymize it within about 24 hours (basically, as soon as we practically can) in the 2% of Google Suggest requests we use.”


Google says it expects to have the privacy feature implemented by the end of the month.


“In the case of Google Suggest we decided it’s possible to provide a great service while anonymizing data almost immediately. But in other cases - such as our core web search - storing data like IP addresses for a time is crucial to make improvements to search quality, improve security, fight fraud and reduce spam.”

The amount spent by companies in the UK on search engine marketing will increase 24 percent to hit $4.7 billion (2.75 billion) in 2008, according to research from E-consultancy.


Data from the firm indicates that companies will raise their ad spend despite concerns of an advertising slowdown and the effects of the credit crunch and slowing economy.


Paid search will increase by 23 percent to $3.8 billion (2.24 billion) in the same time period with search engine optimization increasing by 32 percent to $5.8 billion ( 330 million).


“Growth in consumer Internet usage is flattening out but the sector is certainly more robust than other media channels that have a less measurable return on investment and should continue to grow for years to come,” said Chris Lake, editor-in-chief of E-consultancy.